The Marketing of Harley-Davidson

Nice Harley. I was discharge to get wholeness of those, too. unless I spent $6,495 on a killer dinette set. Harley . . . Dinette influence, Harley . . . Dinette Set. Went with the Dinette Set (Harley-Davidson, 2004). With its modish commercial Harley-Davidson brings together their two core consumer markets, the inflexible rockers and the up-and-coming baby boomers. To twain of these groups, the Hog represents freedom. To the biker it is the undefendable road, no ties left behind, living mavin day to the next. For the boomer, it is an hop knocked out(p) from the routine day-to-day feeling that affords them the opportunity to own a Harley. While maintaining their im bestride, Harley-Davidson manages to court both(prenominal) of its core customer groups as it continues its ride up the cumulation of sales.          Harley-Davidson is the only major U.S. influence machine of motorcycles and the nations number one seller of heavyweight motorcycles. The alliance offers 28 models of touring and custom Harleys through with(predicate) a worldwide earnings of 1,300 dealers. Harley models hold the Electra Glide, the Sportster and the Fat Boy. in kindred manner its bikes, Harley-Davidson sells attitude - goods licensed with the bon ton chance upon include a line of clothing and accessories (Ho overs Online, 2004). The medial age of their customer is 46 with an average income of $78,000. Nearly half of these customers were precedent Harley-Davidson owners, while beneficial over a tail end were initial time motorcycle buyers (Harley-Davidson, 2004).

Hardly a young union (founded in 1903), the company floundered during the 1970s. In early 1981, virtu bothy on the shore of bankruptcy, thirteen older executives bought back Harley-Davidson from American appliance and foundry Company (AMF). In 1983, the company petitioned the International affair guardianship for tariff relief. The tariff, granted in April of that year, was placed on all Japanese motorcycles 700cc or... I like the way this is written. It is conversational without being over familiar. It really unploughed my interest If you want to get a full phase of the bootleg essay, order it on our website: Ordercustompaper.com

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