Frito Lays Frito Lays Corporation Company Background: · Largest Producer of Snack Foods with gross revenue of $13 billion in 2000 37,000 Employees Headquartered in Plano, TX. Good disposition for management and use of computer technology Inst entirelyed a selective information warehouse in 1989 to know locating and price of all bags of chips in the US Summary of Frito-Lays telephone line and its communication channel strategy Decentralized business model: Ø Sales Reps utilize hand-held PCs Ø $130 Billion for 15,000 PCs Ø Ability to lock-in orders and to negotiate prices. Decision-making shifted from upper-management to sales reps.
Companys acquaintance management in the primaeval 1990s and the relationship of its subsisting systems to those problems Lack of communication amongst Management and Sales Reps No steering for Management to collaborate data on sales and kale Reps were unable to sustain information on competitors and no ...If you penury to get a full essay, order it on our website:
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