The Globalization of Classism and Sexism through the Global American Pop CultureThere is no question that American carbonated waterular husbandry has achieved worldwide chest of drawers . This is because multinational corporations have dutifully ensured that American tenderisation continues to be a lucrative exporting by associating American looks and symbols with the notions of a higher social berth , where those who necessitate things that are American become one of the elect (Gitlin 2001 ,. 827 ) In effect , the export of American pull downular nuance , aided significantly by increased economic liberalization on a world(a) scale , has effectively homogenized the tastes of young (and not so young ) people all over the world (Gitlin 2001 br.825 ) appealingness this has clearly been a source of advantage for America s corporations , the threshold of American vote out kitchen-gardening alike presents an insidious sanctified terror to other nuances as individuals and societies exposed to American culture , perceiving it to be superior , transform and tailor social value and norms to crystalise them as American as possible . In the transit , other cultures which adopt American pop culture as well as inherit the implicit value and norms that it carries , including classism and sexismIndeed , the problem posed by the globalization of American pop culture lies in the point that it mass produces and transports not except images and commodities but also symbols and meanings . indeed , consumers not only consume commodities for the sake of consumption , they also consume ideas and meanings to products , ethnical or otherwise . Gitlin (2001 suggests that the act of culture consumption itself shows an affiliation with disaffiliation wherein consumers maintain a limited-liability connecte dness with the culture being consumed (p . ! 827 As much(prenominal) , consumers who patronize American pop culture absorb some(prenominal) the positive and negative symbols embed in American culture , including American-made classism .
Unfortunately , American pop culture also brings with it the scheming mentality of the money thrift which reorients existing social value according to the capitalist dumbfound (Ibid ) This is evident in the way of life that advertisers often juxtapose the image of their products with concepts of luxury , billet , or fulfillment Clearly , price of admission to these products , and the experiences they offer depends o n an individual s paying capacity (Gitlin 2001 ,. 834 ) thereof class- found secretion starts to surface as individuals begin to assess the expenditure not only of things but also of other individuals based on their monetary value . The integration of American cultural value which prioritizes material wealth above everything , with the values of third earthly concern societies is often devastating . Social ties disintegrate as social status begins to be equated with the ability to make a limited-liability connection with other cultures through consumption which entails being fitting to procure goods and products at whim . Hence , the individualistic credit specify of wealth becomes a priority as wealth confers status and recognition , leaving all other concerns such as ethics and social responsibility inconsequentialIn the same manner , the globalization of American pop culture also perpetuates the objectification of women on a global scale . This is because women s images in American cultural vehicles...If you cessation t! o get a full essay, order it on our website: OrderCustomPaper.com
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