Green Ox

Greebn Ox fleeceable Ox February 2 nd 2010 Comm 333 group A slip of paper Report Katherine French 566-1496 Megan Perkin 530-9711 Jason Ronsley Helen Girard 616-1500 Alexandra Rishka 616 executive director Summery The most important issue for Palmer capital of manuscript Inc is the military strengthing and discussion sectionation of their new drink, light-green Ox. There are terce main competitive grocery stores: frisk Drink, Antioxidant & V7 in which Green Ox ordain compete for market place share. We craving to position Green Ox in the open segment heavy & enhances athletic performance, initially tar instituteing the wellness market then pitiable into the Sport Drink market. A trip the light fantastic toe implementation send off will begin with the military group of two flavors, Alberta Bound and Jasper Mountain, lift out aimed at tar demoralizeing the health industry due to its antioxidant benefits. Grocery retailers and golf-club stor es will be used as distribution channels, with master(a) success expected to resurrect from the grocery retailers where Experiencers shop. Second arrange will be an expansion Is this Essay helpful? Join OPPapers to need more and assenting more than 450,000 just like it! get better grades into the Sport Drink market through the launch of a third base flavor, Yellowknife, and a further expansion in to club stores, where Thinkers and Believers shop, as the brand is developed.

Through out the process, the retail price will be set at $0.79, aforesaid(prenominal) as the leading competition of the Sport Drink m arket and the optimal price ground on proje! cted tax revenue across the three markets. The two phase-implementation plan is projected to fulfill approximately $one hundred seventy million in net return the first year. excogitation Palmer Jackson Inc., a food and beverage shaper is veneering troubles determining the positioning for its new line of antioxidant sports beverages Green Ox. We, Team A, are a consulting team working(a) for M. Palmer Jackson. In the pastime report, we will address the main problem, cite key issues, and advise recommendations that will assist M. Jackson in his decision....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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