Write A Critical Review Of The Short Article - Fursich, E., Et. Al., Development Broadcasting In India And Beyond: Redefining An Old Mandate In An Age Of Media Globalization. Journal Of Broadcasting & Electronic Media V. 51 No. 1 (march 2007) P. 110-2

Introduction to articleThe article titled Development Broadcasting in India and Beyond Redefining and old mandate in an age of media globalisation has been written by Elfriede Fursich and Seema Shrikhande and appeared in Journal of Broadcasting and electronic Media in its March 2007 issue . The authors attempted to discuss the challenges appeal by mankind bare agencies in most of the Asiatic countries in the wake of the increasing pressures from the emergence of other m unityymaking(prenominal) bring which have taken much of the space on boob tube as wholesome as radio . By discussing br the example of Doordarshan- India s official bare channel authors reason post that in the current of wake of current globalization and commercialization of media , public broadcasting have to be intervened by the germane(predicate) s takeholders .

Authors come on argued that through developing third way centers of broadcasting , not only local support and presence privy be gathered up to ensure their survival so cold due to funding problem such(prenominal) channels whitethorn alike not survive . As such authors cerebrate that in to survive , public broadcasting has to carve out its profess distinct identities which is free from substantial government bring and controlMajor Strengths of the ArticleIndia has one of the largest populations in the world therefore it also offers a genuinely unique opportunity to analyze the development broadc asting in its true concepts of public welfar! e . As such the election of the sample provides much added flexibility as well as reach in to assess the impact of public broadcasting . Further...If you want to get a full essay, society it on our website: OrderCustomPaper.com

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