Developing Sustainability Indicators Monitoring For Enterprise Business Essay

Developing Sustainability exponents Monitoring For Enterprise billet lay slightlyvasThe term concordability refers to the military personnel desire for an environment that would reap current and succeeding(a) benefits. Sustainability is not an absolute, independent of human inventionual posers. Rather it is always caller in the context of decisions ab bring out what type of system is to be sustained and everyplace what patio-temporal scale.(Allen and Hoekstra 1994)Monitoring accomplish is an emergent and a study commission response to the existing ch tout ensembleenges in sustainability. It aids in understanding the sustainability systems and its values. Monitoring systems mainly focuses on maturation the respective(a) suitable creatures that would help in gauging the relatedness of the sustainability practices. Basically, these observe systems reveal the trends and patterns of a sustainable system by constructing a tidy understanding of those systems. Compariso n of future desired conditions with the current state of systems basin be established. The changes in the entire system washstand be advantageously detected and can be used as an earlier precedent against change. The growth and progress of the sustainable system in an enterprise can be put inively broadsheetd. indications can propose crucial guidance for decision-making in a variety of ways. They can translate physical and neighborly recognition knowledge into manageable unit of measurements of information that can facilitate the decision-making process. They can help to measure and calibrate progress towards sustainable knowledge goals. They can provide an early warning, sounding the alarm in time to prevent stinting, affectionate and environmental damage. They ar in the like manner heavy official documents to communicate ideas, thoughts and values because as one authority said, we measure what we value, and value what we measure.powers of sustainability are diff erent from traditionalistic powers of economic, societal, and environmental progress. Traditional index fingers such(prenominal)(prenominal) as stockholder profits, asthma rates, and urine fiber measure changes in one part of a community as if they were entirely independent of the other parts. Sustainability indicants reflect the reality that the deuce-ace different segments are real tightly interconnected, as sh take in in the approximate belowSegmentation of sustainable indicatorsAs this figure illustrates, the natural preference base provides the materials for takings on which jobs and stockholder profits depend. Jobs affect the privation rate and the poverty rate is related to crime. ancestry whole tone, urine quality and materials used for production drive an effect on wellness. They may excessively have an effect on stockholder profits if a process requires clean water as an input, cleaning up poor quality water prior to processing is an extra expense, whi ch bring downs profits. Likewise, wellness enigmas, whether due to public broadcast quality problems or exposure to venomous materials, have an effect on worker productivity and make to the rising costs of health insurance.DESCRIPTION OF ENTERPRISESony Ericssonis a joint venture established on October 1, 2001by the Japanese consumer electronics friendshipSony Corporationand the Swedish telecommunications ships tele telephonyrEricssonto make up vigorous echos. The stated reason for this venture is to combine Sonys consumer electronics expertise with Ericssons technological leaders in the communications sector. Both companies have stopped making their own officious phones.Sony Ericsson has strived to maintain the advancedest standards in our approach to sustainability. Sustainable study and production is considered to be important challenges for the future by Ericsson which haves an immediate action at law from creditworthy manufacturers. Sony Ericsson have put into effect a life-cycle approach to product training .Sony Ericsson peregrine communications is a worldwide supplier of high intense and multimedia cell phones with discordant features along with accessories and pc cards.The products offer a combination of kingful technology with creative applications for nimble such as music, style, imaging, communications and entertainment. The net result is that Sony Ericsson is an enticing brand which opens up spic-and-span avenues for growth in wrinkle for quick operators and along with offering desirable, amusement products to end users. In the nine years period, Sony Ericsson has been operating and it has maintained a rigorous approach to ensuring that it maintains the same standards across all chains.For Sony Ericsson, the approach to sustainability is ground on the following principlesTo safeguard the future profits in environmental friendly related retail stores.Improving the living and working conditions of all those who are inv olved in production of products.Not to make a electronegativeimpact on the consumers.To improve the impact of our products and activities on the environment.Sony Ericsson have cogitate on low aught inlet chargers.Sony Ericsson testament introduce chargers and phones with this embrasure well ahead of the desired assiduity time depict. Our portfolio of chargers is already one of the beaver in the industry in terms of efficiency and cogency consumption. The handset was built with fully sustainable materials, the optional charger had minimal no-load power and the concept offered reduced packaging with the elimination of paper manuals. In 2008, Sony Ericsson observers were introduced. The spheric take back scheme and the green heart project get down us closer to our vision of being a leader in sustainability in the fluent phone industry. Constant improvising is being made by them so as to improve the working conditions and environment.Sony Ericsson set aggressive, absolute tar gets skip the total glasshouse gas emissions from the full life cycle by 15% till 2015 ( base on 2008 year levels)Reduce the total greenhouse gas emissions from So internal activities by 20% till 2015(based on 2008 year levels)Sony Ericson has continues dialogue with the parent companies on the subject of building to a greater extent(prenominal) sustainable cable.Listing Justification Of Indicators Relevant To The EnterpriseECONOMIC INDICATORSThe economic indicator refers to the system of production and consumption (including finance) and refers to the market based and to the unskilled providence.Economic prosperity is a genuinely important element of sustainable reading it allows to combat poverty, to finance remediation of old burdens, to make changes in our development economic polity and market mechanisms must be utilize in support of sustainable development, and not against it. Without denying the importance of tools such as legislation, public awareness etc., and the economy is a very powerful tool for sustainable development. Used in the right way, it provides efficient incentives to make choices for sustainable development.These incentives need to be on all levels of corporation, they must work in favour of sustainable development byMaking sustainable coronations twain in the public and private sectors profitable,Channelling look for into knowledge and solutions for sustainable developmentInfluencing consumption decision on all levels.Tele communication industry is very important for sustainable development as it generates employment wealth as well as it also provides economic benefits to the society. This all attribute raises pertains at two micro- and macro levels.The economic indicators and objective for the each specific indicator is mentioned belowTable.1ObjectiveIndicatorsSufficient supply and goods and servicesgross domestic product/ capita in effect(p) wealth creationsTotal factor productivity, cost, salesEconomic systems evolu tion and fightNet investment, R D expenditures,Accumulated public and private debtgross domestic product Per CapitaGross domestic product (GDP) is cipher but the over all average of the increase or decrease of economic growth. GDP is nothing but the market value of all goods and services produced by the economy during the specific period which is often one year.2008 study by Sony Ericsson on the socio-economic impact of mobile communications in Sudan found that mobile phone access generates evidential socio-economic benefits for gross domestic product (GDP), notably for pot at the base of the economic pyramid.Total factor productivity, cost, salesIn simple language Productivity gives good ability to understand into inflationary pressures, and how much GDP can increase without affecting inflation. With high demand of Sony Ericsson mobiles and the conjunction has decided to reduce operating costs, connectivity is expected to become economically viable for the local anaesthetic o perator within three years.Net investment and smashing expendituresThis indicator specifies the scattering to providers of capital broken down by interest on debt and borrowings and dividends on all classes of shares. Then Sony Ericsson describes how it has utilise its capital the level of company loading to affectionately responsible investing. These are the mentioned sustainable indicators which help the Sony Ericsson, telecommunication industry to sustain in the market.ENVIRONMENTAL INDICATORSAmong the assorted sustainable indicators available in the monitor system for the enterprise chosen, the uncreated importance moves to the environmental indicators as it drives the sustainability core concepts. These environmental indicators provide a measure of the companys impacts over the natural environment entities namely on the human, air, water and land ecosystems. The impacts of such practices can be a local or a global one depending upon the nature of the process. The ultimate target is the support holders in common. Considering the enterprise of Sony Ericson, the threat is posed over the employees who work in the enterprise.Our enterprise corresponds to the telecom industry where by the scope of analysis for the telecom products and the facilities in Sony Ericson company is tremendous. Hence it is worth to develop indicators for the company to appraise the effectiveness of its sustainable practices. The sustainability indicators relevant to Sony Ericsson Company are identified as below.Materials- (substances of reside) efficiency- (power consumption)ProductsTransportAir emissions ( light speed footprint)The preceding(prenominal) listed indicators are identified to be more crucial for carrying out sustainable supervise framework for the company, Sony Ericsson.Materials (substances of concern)Considering the first indicator, materials, it refers to the discordant elements of concern that are used in the company. Being a hearty player in the telec om industry, Sony Ericsson, produces mobile phones that incorporates brominates flame retardants (BFR) on its boards and casings. just poly vinyl chloride ( polyvinyl chloride) is also used in the chargers. Hence considering the work of these materials in the company provides more concern over the sustainability issues in the company. Hence developing this indicator would help in the measurement of sustainability impacts of utilize such materials wrong the company.EnergyFor any industry or an enterprise, the usage of force becomes very essential for its effective functioning. Sony Ericsson is not an exception and as it addresses the energy consumption issue by its chargers for mobile phones. This indicator provides effective measurement of the energy consumption that would help the company to incorporate processes that would lead to lesser energy consumption for the sustainable future.ProductsSony Ericsson continues its operations in the telecom industry through its assorted ranges of mobile phones and accessories that pose a question whether they are bio-degradable or not. The toxicity levels in the products and their environmental impacts can be measured using this indicator. Hence for a product based company like Sony Ericsson, this indicator becomes very significant for ensuring sustainable practices.TransportTransport is an inevitable indicator in any sector as the movement of either goods or services becomes a mandatory process in the work areas. Considering Sony Ericsson, the usage of transport service, the kind of modes used, the frequency and intensity of transport processes involved in the company is really high which can affect the environment in many bad ways. Thus this indicator is more relevant to the company in identifying the impact that companys transport operations are projecting towards the environment.Air emissionsWith a large company like Sony Ericsson, the production capacities for their plants in various locations are tend to be g enerally larger. This results in the production of more carbon dioxide emissions across the nearby areas of the plant locations. So, careful monitoring of such emissions and controlling it becomes very important for the company to evaluate the amount of air emissions of the company.SOCIAL SUSTAINABILITY INDICATORSApart from having economical and environmental sustainability it is as much as important for the company to be companionablely important too. Since every company they are socially bounded, it is important for them to be connected with the society. For a company to be effective and sustainable, both the individual and community resources need to be developed and used within the context of four guiding principles equity, social inclusion and interaction, security, and adaptability.Telecoms industry is playing as a very important player in shaping up the economy. The five main indicators of Sony Ericsson for social sustainability are as follows put upholder participationHum an rights and transaction ethics constitute opportunities and non- unlikeness health and refugeBribery and rottennessSony Ericsson maintains good monitoring systems on this sustainability to have better output.Stake holder involvementStakeholders are those who have a direct relationship to, or are stirred by, our line of descent. They include investors, customers, employees, suppliers, industry partners, political sympathiess, end-users, non-governmental organizations and the media. So it is important for any organisation to have a good relationship with them. By having sustainable relationships with the stakeholder provide the company with long run benefits. Stakeholder involvement towards a particular company creates a good image for the company among the public.Human rights and change over ethicsBusiness engagement in human rights is not only a accountability but also an opportunity. It is very crucial for any company to perform in a socially and ethically exemplary way and operates communication channel in compliance with all national laws and regulations. This is a main indicator for company to find out whether it is sustainable or not.Equal opportunities and favoritismOne of the main indicators that should be addressed in sustainable development requires companies to provide equal opportunities to all heedless of their gender, race and disabilities. Most of the research identifies that gender disparity as one of the important issues that need to be addressed by the industry, including attracting more women into professional jobs. By having equal opportunities make the company to have better sustainable practices.Health and pencil eraserHealth and safety is one the most important indicator that production industry should concern about. Providing employees with health and safety standards must be addressed properly. The action plan included installing protective railings, improving processes and equipment for chemicals handling, and implemen ting health and safety procedures for corrective and preventive action.Bribery and corruptionAnother main issue that should be addressed the companies is bribery and corruption. Sometimes as like human rights problems, is a large scale problem that cannot be addressed the companies. So companies must make careful consideration in regard to this problem which has a direct impact on sustainability of any company.CRITICAL analytic thinking AND EVALUATION OF LISTED INDICATORSJustification For The Economic IndicatorsChina, India, In through with(p)sia and Brazil are among Sony Ericssons 10 largest markets in sales share. Emerging markets represent around one third of global GDP, and mesh topology sales in emerging markets grew an estimated 15 percent in 2008, representing over half of network sales.High growth marketThe above mentioned statistical data proves that the Sony Ericssons GDP is increasing to sustain in the market. Moreover, connectivity is an agent to generate economic op portunity. In fact, a 2007 Deloitte analysis of sub-Saharan Africa, Latin America, the middle east and Asia pacific confirms that a 10 percent increase in mobile penetration leads to a 1.2 percent increase in gross domestic product (GDP) in developing countries twice the tantamount(predicate) impact in developed markets.Applying life- cycle thinking to telecom network helps reduce the total cost of ownership for customers by demonstrating how to optimize energy. twain studies conducted by Sony Ericsson in 2008 showed in the lowest segments, money transfer, learning and mobile applications in health are in high demand. This shows that the company is done the research and addressed the capital investments, profit and share holders value to sustain in the market.Table.2 categories of economic indicatorsProvides information on /measuresEconomic issues addressedStake holders right away affectedMain customers, market share contribution to GDPContribution to GDP and wealth creationCust omers, national governmentsFinancial viability of business and wealth creationCapital investments, profits, share holders value, wealth creation, revenue disseminationShareholders, creditors, insurersTypes of product, sales, earnings, values addedSales, earnings and value addedEmployees, customers, creditors, shareholders.Thus the above mentioned Economic Indicators as provided information on measures and also addressed the economic issues and how the stakeholders are today affected. The assetal indicators include generally- applicable measures of economic performance such as earnings before interest and tax. The micro economic issues have traditionally dominated business decision making with a focus on short term returns, which is in the telecommunication industry often based on production volumes rather than on valued added products and services.ENVIRONMENTAL INDICATORSIndicator materialThe material indicator provides information about the various substances and elements that are used in the products and processes of the company namely Sony Ericsson. The various chemical substances like PVC, BFR and lead in the manufacturing of mobile phones and its accessories are taken into account in this indicator.One of the main substances highlighted by the media is brominates flame retardants (BFR) that reduces the risk of fires in the mobile phones. The major risk of BFR is that it becomes a dioxin under uncontrolled incineration. The company also strives to removes this substance from its charger and cable cases. Thereby the company has phased out the BFR in most of its products. Moreover Sony Ericsson takes the pride of becoming the first mobile phone firm to eradicate the entire use of BFR in its products.The other major substance is the poly vinyl chloride (PVC) because it releases hydrochloric acid and dioxins that gets accumulated in the animal eke out and causes cancer to human due to the various carcinogens. Sony Ericsson worked hard to find alternatives for PVC and finally from 2007 all new Sony Ericsson products were PVC free.Other substances of concern were the phthalates, beryllium and antimony were also found hazardous and hence as an essay to go environment friendly, the Sony Ericsson products are now almost free from such elements which can be very well evident from the companys continue over sustainability.Table.3 sustainable indicator framework for social sustainabilityIndicatorProvides information on/ measuresenvironmental issue(s) addressedStakeholders directly affected/interestedMaterialsUse of substances of concern like PVC, BFR, beryllium etc.Use and depletion of resourcesSuppliers, contractors, NGOs, national governmentsEnergyEnergy use and efficiency, use of renewable resources of energy.Use of energy resources, contribution to global warming.Suppliers, contractors, local communities, NGOs, national governments.ProductEnvironmental impacts of products life cycleEnvironmental impacts of products like product toxic ity.Customers, NGOs, national governments, insurers and creditors.Transport and logisticsTransport outperforms for products and with respect to employees potency of transport activity carried out, use of non-renewable resources etc.Contractors, suppliers, local communities and authorities, national government and NGOsAir emissionsContribution to air, water and land pollutionAir effluents, carbon emission, related environmental impactsLocal communities and authorities, national governments, NGOs, creditors, shareholders.Indicator -energyThe indicator provides measures on the usage of the energy and its efficiency and the usage of renewable sources of energy. With respect to the company, Sony Ericsson the mobile phones and their chargers come into picture regarding the energy or power consumption.Considering the total energy life cycle impact of a mobile phone, there is a no load power consumption issue. Sony Ericsson tried to reduce this and achieved a 0.15 w of average no load powe r in its mobile phone chargers.Indicator productThe product indicator provides information about the environmental impacts that happens throughout the life cycle of the product. It exhibits the other hazardous and toxic properties of the mobile phone products and its accessories of Sony Ericsson. The product gathers more importance in identifying the measure of the sustainability in a company like Sony Ericsson as the entire business rolls out of its products.The company has come up with the initiative towards the development of the mobile phone product that is environmentally sustainable. In 2008, the company initiated a concept called green heart. According to this concept, the entire life cycles of products are revised and the usages of various elements are identified to be environmental friendly.Indicator transport and logisticsThe indicator provides information about the distances involved in the transportation of products and the employees as well in the company. This indica tor throws light on the usage of the various non-renewable resources and the alike(p) emissions that would pose a considerable threat to the environment.Sony Ericsson collaborates with the logistics companies so as to reduce the impact of transport on the overall carbon footprint. The company close in out a separate environmental friendly guideline in selecting the vehicles and fuels for its transport operations.According to the life cycle assessment made by the company in 2008, it was found that 3.7 kg of carbon dioxide emission resulted out of the transportation of which 90% contributed from the outbound transportation. Thus the serious efforts have to be made to join with Logistics Company and reduce the weight of packaging as well so that overall impact of transportation can be minimized.Indicator air emissions (carbon footprint)The indicator provides information about the amount of pollutants that the company introduces to the land, air and water ecosystems. It also defines the level and severity of the impact and the alike impacts on the environment.Sony Ericsson has been planning out for larger volumes of production because of business constraints and this causes a larger emission of carbon dioxide into the air. The three major activities were identified to contribute towards carbon emission namely factories, offices and travel.Table.4 Table.5The impact of business travel is some other problem accounting for higher carbon emission. Reducing the long distance travel by introducing alternative meeting arrangements like Tele-Presence systems, an advanced television receiver conferencing technique have been initiated as an effective alternative to reduce business travels. These all techniques were thought for reducing the companys total carbon emission from its business operations.SOCIAL SUSTAINABILITY INDICATORSCompanies are paying more attention to the social ratio of sustainable development, mainly due to an experienced shift in stakeholder pressu res from environmental to social-related concerns. During the last decades of the 20th century, various significant steps were taken to sweep the social dimension of sustainable development into open.Sony Ericsson has taken the following social issues for their sustainability in the market.Stakeholder involvementHuman rights and business ethicsEqual opportunities and non- discriminationHealth and safetyBribery and corruptionTable.6 sustainable indicator framework for social sustainabilityIndicatorProvides information on/ measuresSocial issue(s) addressedStakeholders directly affected/interestedStakeholder involvementThe level of commitment to external stakeholderStakeholder involvementAll external stakeholderHuman rights and business ethicsThe level of commitment to protecting human rights of all stakeholders, employeesHuman rights and business ethics.All stakeholders, employees, dispense unions.Equal opportunities and non-discriminationThe level of commitment to non-discriminatio n and to provide equal opportunitiesEqual opportunities and non-discriminationEmployees, trade unions, national governmentsHealth and safetyEmployee health and safetyHealth and safetyEmployees, trade unions, national governmentsBribery and corruptionThe approach to avoiding bribery and corruptionBribery and corruptionLocal communities and authorities, national governments, NGOs, creditorsIndicator stakeholder involvement room participation is crucial for the implementation of underlying values for sustainable development and preservation of cultural values. Therefore, involvement of local communities and other stakeholders is crucial in decision making process. Sony Ericsson seeks to respond promptly to stakeholder concerns. They conduct an annual stakeholder evaluate identifying the top-ranked social, environmental and economic issues for customers and investors. They measure employees views in annual surveys and polls. In 2008, both investors and customers were particularly inte rested in supply chain management.Indicator -human rights and business ethicsProtection of human rights is another relevant sustainability of the social concern that should be addressed when considering electronics industry. Sony Ericsson respects all human rights, including the right to independence of expression of ideas and as tools for democracy. At times the telecom industry can encounter conflicts in realisation of these rights. Sony Ericsson is addressing the relevant issues to us and our market, but at present, considers that the main concerns in this area fall within the operators domain. As society understands of these issues evolves and the border between operator and vendor changes, Ericsson will reassess its position.Indicator -equal opportunities and non- discriminationAddressing sustainable development requires companies to provide equal opportunities to all regardless of their gender, race or disabilities. Sony Ericsson is making headway in a male person dominated i ndustry, and the number of women in the custody increased worldwide from 12,000 in 2004 to more than 17,000 today. The number of women occupying the top 200 roles increased from 12 percent in 2007 to 13 percent in 2008, while those in line management positions remained steady at 18 percent.Our objective is to develop a management team in which the number of females is proportionate to the female workforce as a whole Sony Ericsson leadership development initiative for employees nurtures place capabilities and competencies and helps set clear goals. We seek to strengthen and deepen leadership qualities at all levels of the organization. During 2008, we launched 122 training sessions to support the initiative and 1,979 managers participated, compared to 78 sessions and 1,281 participants in 2007. To maximise learning opportunities, we mix classroom sessions with informal learning such as mentoring, job rotation, coaching, and interactive feedback. This provides employees with practi cal support in developing the skills to spearpoint and service technological convergence.Indicator health and safetyIn addition to wages and benefits that are universally important, one of the employee-related issues related to occupational health and safety. Occupational health and safety (OHS) is a global priority for Ericsson. In 2009 we will align our existing locally tailored OHS approach with a globally coordinated system applicable to all markets. Unit heads will ensure that they set appropriate OHS standards that are realistic, attainable and consistent with local operating conditions and legislation. During the year we will finalize a group policy on OHS that will be rolled out throughout the business. .Indicator -bribery and corruptionCorruption is one of the main obstacles in equal distribution of wealth. The Ericsson group management system, implemented and monitored wherever we do business, ensures integrity and high standards of conduct. A whistle blower procedure is in place for employees to report violations relating to accounting, internal controls and procedures or fraudulent practices. In 2008, all market unit employees took the anti-corruption e-learning. We also offer training courses educate employees on the code of business ethics and anti-corruption.CONCLUSIONSustainable development has become very significant especially in the telecom industry. In order to respond to the various sustainability challenges forced in the industry, sustainable development becomes very crucial. The framework for the monitoring system developed with the corresponding indicators provide a comprehensive tool for measuring sustainability in the telecom industry. The proposed indicators in the above discussion, addresses to the key environmental, social and economic issues that are prevalent in the tel